The Kellogg’s company claims many of their treats and cereals are healthy choices: Special K cereals and snacks, and Nutri-grain bars’ 8 grams of whole grain, for example. When they add chocolate to Special K and the bars have 12-15 grams of sugar per bar, I might dispute their claim. But let’s ignore that for now.
Far more irresponsible (insane?) is their new Frosted Flakes with Marshmallows. Yes, they took an already sweetened cereal and added an item that is almost completely sugar or corn syrup. What are they thinking???!!!
There is an epidemic of obesity among children in the US, something that has occurred in the past 10-20 years. Of course, it’s fueled as much by kid’s choices to sit in front of a computer, tablet a or phone playing games or chatting with friends as by food choices. But foods have also become sweeter in recent decades. A serving of JIF peanut butter has 3 grams of sugar – so does a serving of Campbell’s cream of broccoli soup. The more I learn about healthy eating, the more I believe that sugars are more of a problem than fats.
Hidden sugars are bad. Busy parents that think they are purchasing decent food for their families contribute to health problems without knowing it.
But Kellogg’s new Frosted Flakes with Marshmallows is not much better. Recently they’ve advertised about lowering sugar content 20-30% in some cereals, they market their so-called healthier products extensively and provide recipes made with their cereals or crackers and healthy items such as fruit. They also own MorningStar Farms vegetarian foods. So why do something as bad for consumers as adding an additional 2 grams of sugar/serving to a cereal that already has 10 grams? The marshmallows do not change the flavor profile; marshmallows taste about the same as the sugar already coating the flakes. Absolutely irresponsible!
Personally I like plain corn flakes (Kellogg’s has only 3 grams sugar/serving), crisp rice cereal and shredded wheat (0 grams sugar – unfrosted). Unfortunately kids (even my grandson who generally loves healthy foods) want a little sweetness in their cereal. But there are plenty of healthier cereal options with 6-8 grams of sugar per serving.
If you want to comment to Kellogg’s about this cereal go to their website’s contact page.